Skip to content

10mm Safety Eyes

prices mostly outside the sweet spot ($5.16–$12.79) — 10mm Safety Eyes doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 4,291 of 4,656 Arts, Crafts & Sewing niches · −13 vs the category median of 47

Market size 14Growth 22Conversion 97Competition 6Returns 97Price range 0Avg price 21Brand share 9Review moat 50Quality gap 35
This niche Category average · 4,656 niches

Is 10mm Safety Eyes profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 10mm Safety Eyes is a $56K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 34/100.

10mm Safety Eyes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.7% over the last 90 days and 15.8% of searches end in a purchase.

$56K

revenue / yr

Units sold / yr8K
Search volume / yr-6.7%46K
Conversion rate15.8%
Avg price$7.69

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers6 · 7
Top-5 product click share93%
Open market4%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,481

Top 10mm Safety Eyes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

$0$8K$17K$25K$33K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

7

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • XKDOUS59%
  • UPINS25%
  • TOAOB THE ONE AND ONLY BABY5%
  • RuWfpz4%
  • MUCUNNIA4%
  • L-Lweik4%

10mm Safety Eyes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR15.8%Products7Brands6Top 5 Brands96%OOS Rate4.3%Rating4.5★Reviews1,481Avg BSR#44
1K750Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top 10mm Safety Eyes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 10mm safety eyes23K/yr
  • 10 mm safety eyes14K/yr
  • safety eyes 10mm5K/yr
  • 10mm safety eyes for amigurumi4K/yr

What reviews say buyers love and hate about 10mm Safety Eyes

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Size-Overall22%

Perfect size

Quality-Overall14%

The quality of the safety eyes was fine

Ease Of Use11%

Easy to use

Advertised Vs Actual Product11%

Exactly as described

Value For Money8%

Worth the price

What buyers complain about

85% of reviews
Size-Overall27%

Small washers

Quality-Overall17%

Poor quality

Material Quality8%

So these are not good for thicker fabrics

Ease Of Use7%

it was kind of hard to understand how to fasten them/put them on

Locking Mechanism7%

Theres nothing for the backing to latch on to

10mm Safety Eyes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Advertised Vs Actual Product
7%
3Functionality-Overall
5%
4Safety Standards
4%
5Defective Material/Parts
4%

Common 10mm Safety Eyes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 10mm Safety Eyes 34/100 on Amazon United States — Skip it. The niche generates $56K/yr across 7 tracked products. Search demand moved -6.7% over the last 90 days.
Search demand for 10mm Safety Eyes on Amazon United States is steady year-round — the busiest month runs 1.3× the quietest.