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100 Lb Cardstock

a small market ($30K/yr) — 100 Lb Cardstock doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 3,333 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 47

Market size 7Growth 16Conversion 95Competition 22Returns 98Price range 64Avg price 77Brand share 34Review moat 40Quality gap 30
This niche Category average · 4,656 niches

Is 100 Lb Cardstock profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 100 Lb Cardstock is a $30K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar. Verdict: Skip it — 42/100.

100 Lb Cardstock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.7% over the last 90 days and 12.6% of searches end in a purchase.

$30K

revenue / yr

Units sold / yr3K
Search volume / yr-18.7%15K
Conversion rate12.6%
Avg price$15.76

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 67
Top-5 product click share74%
Open market15%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement73%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews2,520

Top 100 Lb Cardstock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$6K$9K$12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

67

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

11%

  • Neenah43%
  • Astrobrights15%
  • WritePads13%
  • Desktop Publishing Supplies8%
  • Hammermill6%
  • Goefun4%
  • Open — no brand owns it (5 brands, 11%)

100 Lb Cardstock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15KCVR12.6%Products15Brands11Top 5 Brands85%OOS Rate0.0%Rating4.6★Reviews2,520Avg BSR#109
3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.9×

Top 100 Lb Cardstock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • card stock 110 lb5K/yr
  • 100 lb cardstock 8.5 x 11 white3K/yr
  • white cardstock 8.5 x 11 110lb3K/yr
  • 120 lb cardstock 8.5 x 11 white2K/yr
  • 110 lb cardstock paper1K/yr
  • card stock paper 8.5 x 11 white 110lb2K/yr

What reviews say buyers love and hate about 100 Lb Cardstock

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Paper Quality18%

Beautiful paper

Quality-Overall15%

Good quality cardstock

Value For Money8%

Less expensive

Advertised Vs Actual Product8%

As Advertised

Thickness7%

Great thickness for cards

What buyers complain about

72% of reviews
Thickness24%

not as thick as it makes it seem

Paper Quality16%

My suggestion is if you are looking for flimsy paper, go ahead and order this

Advertised Vs Actual Product6%

False advertisement in several ways

Strength6%

Too flimsy

Weight Heavy5%

This is a heavy/dense product that ALWAYS needs to be in a box

100 Lb Cardstock return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paper Quality
23%
2Thickness
11%
3Advertised Vs Actual Product
7%
4Thin
7%
5Value For Money
6%

Common 100 Lb Cardstock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 100 Lb Cardstock 42/100 on Amazon United States — Skip it. The niche generates $30K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -18.7% over the last 90 days.
Search demand for 100 Lb Cardstock on Amazon United States peaks in Mar, where the busiest month runs 2.9× the quietest.