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100% Cotton Thread

Fail

Demand is soft, at -17.6% this quarter, so 100% Cotton Thread is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$102K/yr152K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
42%top-5 click share · 14 brands · 64 sellers

Flapen Score

100% Cotton Thread against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 100% Cotton Thread is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100% Cotton Thread market on Amazon at a glance

Shoppers on Amazon United States searched for 100% Cotton Thread 152K times last year and spent an estimated $102K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
3.7%
Market size, estimated
$102Ka year
Peak month
January5.9× the quietest month
Top search term
100% cotton thread32K searches a year

02 · Price

A sale here is worth $18.30.

Listings sell for $18.30 on average, from $6.69 to $47.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.30 that is $2K to $5K a year per listing.

Average price
$18.30inside the $15 to $100 sweet spot
Price range
$6.69–$47.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Thread & Floss. It carries 2,552 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#122in Thread & Floss
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,552per listing
Listings tracked
34

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top 100% Cotton Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

64

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

15%

  • Brand 132%
  • Brand 217%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (8 brands, 15%)

Demand

100% Cotton Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Jul · busiest ÷ quietest = 5.9×

Search terms

Top 100% Cotton Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 100% cotton thread32K/yr
  • 100% cotton thread for sewing machine23K/yr
  • cotton thread for quilting16K/yr
  • connecting threads cotton thread10K/yr
  • machine quilting thread12K/yr
  • mercerized cotton thread8K/yr
  • cotton sewing machine thread9K/yr
  • cotton quilting thread10K/yr
  • quilting thread cotton5K/yr
  • 50 wt cotton thread for quilting6K/yr

Reviews and returns

What reviews say buyers love and hate about 100% Cotton Thread

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
11%of negative reviews mention “Advertised Vs Actual Product”
1.1%of orders come back
“Very misleading”
A buyer, on “Advertised Vs Actual Product”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 100% Cotton Thread questions

Answered from the same tracked data.