1/48 Scale Model Aircraft Kits

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

0.5%

Market size, estimated

$59Ka year

Peak month

December1.4× the quietest month

Top search term

1/35 scale military models79K searches a year

Listings sell for $35.46 on average, from $11.38 to $130.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.46 that is $0 to $4K a year per listing.

Average price

$35.46inside the $15 to $100 sweet spot

Price range

$11.38–$130.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #922 within Model & Hobby Building. It carries 364 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

90%

Out of stock, average day

1.0%

Average rank

#922in Model & Hobby Building

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

364per listing

Listings tracked

206

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

4Amazon's first-year sales bar

Average brand age

54 months