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1/4 Inch Ruler for Quilting

Fail

Demand is soft, at -26.6% this quarter, so 1/4 Inch Ruler for Quilting is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$76K/yr50K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
81%top-5 click share · 9 brands · 67 sellers

Flapen Score

1/4 Inch Ruler for Quilting against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 1/4 Inch Ruler for Quilting is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1/4 Inch Ruler for Quilting market on Amazon at a glance

Shoppers on Amazon United States searched for 1/4 Inch Ruler for Quilting 50K times last year and spent an estimated $76K. The top 5 brands take 93% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
10.7%
Market size, estimated
$76Ka year
Top search term
add a quarter ruler for paper piecing20K searches a year

02 · Price

A sale here is worth $14.17.

Listings sell for $14.17 on average, from $6.38 to $44.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.17 that is $4K to $7K a year per listing.

Average price
$14.17under the $15 to $100 sweet spot
Price range
$6.38–$44.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #145 within Quilting. It carries 535 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#145in Quilting
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
535per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top 1/4 Inch Ruler for Quilting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

67

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Brand 162%
  • Brand 218%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

1/4 Inch Ruler for Quilting search demand

Weekly searches over the year. Pick a range.

1K600May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top 1/4 Inch Ruler for Quilting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • add a quarter ruler for paper piecing20K/yr
  • add a quarter ruler10K/yr
  • 1/4 inch ruler for quilting5K/yr
  • add a quarter ruler for quilting5K/yr
  • add a 1/4 inch ruler for quilting paper piecing3K/yr
  • quilters magic wand3K/yr
  • add-a-quarter ruler3K/yr

Reviews and returns

What reviews say buyers love and hate about 1/4 Inch Ruler for Quilting

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Advertised Vs Actual Product”
1.2%of orders come back
“Not as advertised”
A buyer, on “Advertised Vs Actual Product”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 1/4 Inch Ruler for Quilting questions

Answered from the same tracked data.