1/18 scale diecast cars
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$38.33avg listing price — sweet spot $15–$100
Price range
Incredible$18.64–$83.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Great448.23avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Okay$147K$147K/yr · 796K searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, 1/18 scale diecast cars is a $147K/yr Amazon United States market (796K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
1/18 scale diecast cars market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $115K–$153K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #950
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 81%
- Out of stock
- 1.5%
- Avg brand age
- 46 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
148
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
34%
Top 20: 67%
Open market
4%
- Maisto72%
- Bburago14%
- Jada5%
- OANMYJJO2%
- RZAPE2%
- LUCKY DIE CAST1%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top 1/18 scale diecast cars search terms
- maisto171K/yr
- 1/18 diecast cars118K/yr
- 1 18 scale diecast cars98K/yr
- maisto 1/1886K/yr
- maisto diecast cars67K/yr
- maisto cars46K/yr
- 1/18 scale diecast cars43K/yr
- 1 18 diecast cars36K/yr
- maisto 1/2428K/yr
- maisto assembly line28K/yr
Top 1/18 scale diecast cars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maisto 1:18 Special Edition 2025 Ford Mustang GTD Metallic Gray
Maisto$47.704.5★46 rev
Maisto Porsche 911 GT2 RS Yellow with Carbon Hood and Gold Wheels Special Edition 1/24 Diecast Model Car
Bburago$23.064.6★2,624 rev
Maisto 1:18 Special Edition 1974 Chevrolet C10 Cheyenne Super
Maisto$43.774.6★41 rev
Maisto 1:18 Special Edition 2025 Chevrolet Corvette ZR1 Metallic Yellow
Maisto$49.414.6★3 rev
Maisto 1:18 Special Edition 2020 Mustang Shelby GT500 assorted orange blue
Bburago$40.864.8★1,511 rev
Newest
by launch date
Jada 1:18 Pink Slips Dodge Challenger Redeye
Jada$57.217 rev
Maisto 1:24 Assembly Line 1964 Chevrolet Impala SS Metallic Red
Maisto$28.6642 rev
Maisto 1:18 Special Edition 2025 Ford Mustang GTD Metallic Gray
Maisto$47.7046 rev
Maisto 1:18 Special Edition 1974 Chevrolet C10 Cheyenne Super
Maisto$43.7741 rev
Maisto 1:18 Special Edition 2025 Chevrolet Corvette ZR1 Metallic Yellow
Maisto$49.413 rev
Trending
90-day click momentumMaisto 1:18 Special Edition 2025 Chevrolet Corvette ZR1 Metallic Yellow
Maisto$49.414.6★
Jada 1:18 Pink Slips Dodge Challenger Redeye
Jada$57.214.8★
Maisto 1:18 Special Edition 2025 Ford Mustang GTD Metallic Gray
Maisto$47.704.5★
Maisto 1:24 Scale Assembly Line Lamborghini Aventador LP 700-4 Diecast Model Kit (Colors May Vary)
Maisto$23.794.6★
Maisto 1:18 Special Edition 1974 Chevrolet C10 Cheyenne Super
Maisto$43.774.6★
What buyers say about 1/18 scale diecast cars
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great collectable”
“Well made”
“Worth The Money Spent”
“As pictured”
“Easy assembly”
“Displays nicely”
“Brightly colored with a cool design”
“Perfect size”
“This was a gift”
What buyers complain about
“Lower quality than expected”
“Impossible to assemble undercarriage does not fit the body at all had to throw product away”
“Not as pictured”
“I did not return it because it was a child's Christmas gift”
“mainly plastic”
“issues with front tires stuck on body”
“Never worked”
“Over priced,”
“it is a little larger than the other 1 /24 models I have”
“there is no sound whatsoever”
Top return reasons
Common questions
- Is 1/18 scale diecast cars profitable to sell on Amazon United States?
- The niche generates $147K/yr across 52 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the 1/18 scale diecast cars niche?
- 10 brands and 148 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in 1/18 scale diecast cars?
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Advertised Vs Actual Product. The return rate is 2.3%.
- When does demand for 1/18 scale diecast cars peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the 1/18 scale diecast cars niche?
- Listings span $18.64–$83.75; the average listing price is $38.33 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.