1/18 Scale Diecast Cars

Shoppers searched for this 796K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

796K

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

0.5%

Market size, estimated

$147Ka year

Peak month

December2.1× the quietest month

Top search term

maisto171K searches a year

Listings sell for $38.33 on average, from $18.64 to $83.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.33 that is $0 to $4K a year per listing.

Average price

$38.33inside the $15 to $100 sweet spot

Price range

$18.64–$83.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #950 within Model & Hobby Building. It carries 448 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

98%

Out of stock, average day

1.5%

Average rank

#950in Model & Hobby Building

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

448per listing

Listings tracked

52

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months