freezer
Launch itA $15.5M/yr market growing +8.0% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$15.5M$15.5M/yr · 11.0M searches
Competition
Great24%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 6% kills the launch gate
Review moat
Good963.92avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$199.61avg listing price — sweet spot $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$73.80–$796.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, freezer is a $15.5M/yr Amazon United States market (11.0M searches/yr). The top 5 brands hold 48% of demand. Verdict: Launch it — 64/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- $10.0M–$12.0M
- units × avg price
- Launch success
- 77%
- 17 of 22 new (360d)
- Conversion rate
- 0.7%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 90%
- Out of stock
- 11.3%
- Avg brand age
- 47 months
- Avg seller age
- 153 days
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
87
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
24%
Top 20: 53%
Open market
46%
- Midea16%
- Frigidaire11%
- Kismile8%
- BODACIOUS7%
- Generic6%
- Antarctic Star6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 83 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Midea MERC04C4BAWW Chest Freezer 3.5 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White
Midea$203.154.5★10,816 rev
Midea MERC07C4BAWW Chest Freezer 7.0 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White
Midea$281.914.5★10,816 rev
Bodacious Ultra Quiet Deep Freezer 5.0 Cu Ft Compact Design Fast Freeze Low Power Consumption Ideal for Home Restaurant & Small Shops
BODACIOUS$191.364.3★922 rev
Kismile 2.8 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar
Kismile$189.264.5★2,051 rev
Kismile 2.0 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar
Kismile$170.624.5★2,051 rev
Newest
by launch date
17 Cu. Ft. Convertible Freezer Refrigerator Upright Freezer with Glass Shelves ENERGY STAR rated Frost Free BUC1700XB Black
ASHDOSSH$101.960 rev
Upright Freezer Deep Freeze Stainless Steel Freezer with Drawer Compartments 11 cu. ft. Freezer 25D x 23.6W x 66.5H
Generic$190.330 rev
Chest Deep Freezer 5 cu. Ft Black Adjustable Thermostat-Removable Vinyl Coated Wire Basket-Easy Defrost Drain Eye-Catching Stainless Steel Top Door- Garage Ready
Generic$97.540 rev
Antarctic Star 1.2 Cu.Ft Mini Upright Freezer Compact Refrigerator with Adjustable Thermostat & Removable Shelves Freestanding Small Freezer for Home Kitchen Office Garage White
Antarctic Star$109.4785 rev
Horizontal Deep Freezer 10 Cubic Feet Capacity Adjustable Thermostat with Removable Vinyl-Coated Metal Basket Easy Defrost Drainage Black
Generic$94.301 rev
Trending
90-day click momentumChest Deep Freezer 5 cu. Ft Black Adjustable Thermostat-Removable Vinyl Coated Wire Basket-Easy Defrost Drain Eye-Catching Stainless Steel Top Door- Garage Ready
Generic$97.540.0★
Horizontal Deep Freezer 10 Cubic Feet Capacity Adjustable Thermostat with Removable Vinyl-Coated Metal Basket Easy Defrost Drainage Black
Generic$94.301.0★
Chest Deep Freezer 7 Cu. Ft Black Adjustable Thermostat-Removable Vinyl Coated Wire Basket-Easy Defrost Drain Eye-Catching Stainless Steel Top Door- Garage Ready
Generic$98.250.0★
Chest Freezer 7 Cubic Feet Deep Freezers Top Door with Removable Basket 7 Temperature Control Energy Saving for Home Office Apartment Commercial Shop Bar Indoor Use Grey
Yubefaso$93.930.0★
Chest Freezer 7 Cubic Feet Deep Freezers Top Door with Removable Basket 7 Temperature Control Energy Saving for Home Office Apartment Commercial Shop Bar Indoor Use Grey
UUXUUX$96.800.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Lots of room”
“Excellent value”
“Its quiet”
“The build quality feels solid”
“Compact and powerful”
“Exactly what I needed”
“easy to handle”
“the cooling is fantastic”
“It is also very lightweight”
What buyers complain about
“Small in size”
“Broke after 2 months”
“It stop working”
“Annoying noise”
“Description is not correct”
“Item arrived damaged”
“Wobbly & low quality”
“I do not what is measured as capacity”
“Maintaining a correct temperature range was difficult”
“the freezer came with scratches”
Top return reasons
Common questions
- Is freezer profitable to sell on Amazon United States?
- The niche generates $15.5M/yr across 83 tracked products. 17 of 22 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Launch it (64/100).
- How competitive is the freezer niche?
- 35 brands and 87 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in freezer?
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 2.1%.
- When does demand for freezer peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the freezer niche?
- Listings span $73.80–$796.44; the average listing price is $199.61 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.
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