Is freezer profitable to sell on Amazon United States?

The niche generates $12.7M/yr across 102 tracked products. 27 of 36 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Launch it (67/100).

How competitive is the freezer niche?

41 brands and 90 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in freezer?

Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 2.0%.

When does demand for freezer peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the freezer niche?

Listings span $72.80–$810.28; the average listing price is $200.69 (sweet spot $15–$100). The average incumbent carries 608 reviews — the moat a new listing must climb.

freezer

Launch it

A $12.7M/yr market growing +14.4% this quarter with returns at 2.0% — clears our launch bar.

Market size

Incredible$12.7M

$12.7M/yr · 10.8M searches

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good608.26

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$200.69

avg listing price — sweet spot $15–$100

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$72.80–$810.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price Out of Stock

According to Flapen's Amazon United States niche tracking, freezer is a $12.7M/yr Amazon United States market (10.8M searches/yr). The top 5 brands hold 41% of demand. Verdict: Launch it — 67/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

freezer market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: $10.0M–$12.0M; units × avg price
Conversion rate: 0.6%
Avg BSR: #30
Page quality: 0%
Prime: 41%
Sponsored: 93%
Out of stock: 12.2%
Avg brand age: 44 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

Top-5 brand share

41%

Top 20: 85%

Top-5 click share

25%

Top 20: 52%

Open market

53%

Midea13%
Kismile8%
Frigidaire7%
EUHOMY7%
Antarctic Star7%
BODACIOUS6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +14.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top freezer search terms

deep freezer2.5M/yr -1.3%0.4% conv.
freezer2.2M/yr +18.3%0.4% conv.
mini freezer998K/yr +29.5%0.4% conv.
chest freezer1.0M/yr +4.6%0.6% conv.
upright freezer708K/yr +6.1%0.1% conv.
small freezer532K/yr +24.6%0.5% conv.
small deep freezer266K/yr +3.4%0.4% conv.
freezers213K/yr +22.5%0.3% conv.
stand up freezer191K/yr +24.5%0.2% conv.
small chest freezer167K/yr +37.5%0.6% conv.

All search terms

Top freezer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Midea 7.0 Cu.ft Chest Freezer Fridge Freezer Convertible with LED Light

Midea$289.753.7★226 rev

Midea 3.5 Cu.ft Chest Freezer Fridge Freezer Convertible with LED Light

Midea$205.164.3★309 rev

Kismile 3.2 Cubic Feet Chest Freezer Small Deep Freezer for Home Black

Kismile$192.174.4★2,088 rev

BLACK+DECKER 2.0 Cu. Ft. Compact Chest Freezer BCFK206 White

BLACK+DECKER$180.554.5★483 rev

Bodacious Ultra Quiet Deep Freezer 5.0 Cu Ft Compact Design Fast Freeze Low Power Consumption Ideal for Home Restaurant & Small Shops

BODACIOUS$191.574.3★1,000 rev

Newest

by launch date

Antarctic Star 1.2 Cu.Ft Mini Upright Freezer Compact Refrigerator with Adjustable Thermostat & Removable Shelves Freestanding Small Freezer for Home Kitchen Office Garage White

Antarctic Star$105.44158 rev

1mo ago

Chest Deep Freezer 7 Cu. Ft Black Adjustable Thermostat-Removable Vinyl Coated Wire Basket-Easy Defrost Drain Eye-Catching Stainless Steel Top Door- Garage Ready

Generic$78.081 rev

2mo ago

Cosanta 4.5 Cu. Ft. Small Chest Freezer Top Door Mini Deep Freezer Metal Freestanding with Removable Basket for Home Kitchen Office (BLACK 4.5Cu.ft)

Cosanta$116.3999 rev

8mo ago

Feelfunn 1.1 Cu.ft Mini Freezer - Compact Upright Freezer with 7 Adjustable Thermostat Removable Shelf Reversible Single Door 360Uniform Cooling Small freezer for Home Office Apartment Dorm Black

Feelfunn$130.7991 rev

8mo ago

3.5 Cu.Ft Small Chest Freezer Mini Deep Freezer with Removable Basket Adjustable Temperature Free Standing Top Open Door Energy Efficient Compact Freezer for Apartment Home Office GaragerGray

Climate Choice$78.90183 rev

10mo ago

What buyers say about freezer

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“The size perfectly suits my taste”

Storage Capacity13%

“We love the capacity”

Value For Money11%

“Excellent value”

Quality-Overall8%

“Excellent Product”

Noise Level8%

“Its quiet”

Compactness5%

“Nice compact size for small spaces”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use4%

“easy to handle”

Heating3%

“Excellent cooling effect”

Temperature Control2%

“I also like that it has a temperature knob to adjust how cold it gets”

What buyers complain about

Size-Overall30%

“It is much bigger”

Durability12%

“Broke after 2 months”

Functionality-Overall7%

“But it never worked”

Noise Level6%

“Very very loud”

Defective Material/Parts3%

“Item was delivered damaged”

Quality-Overall3%

“Bad quality”

Heating2%

“Came with a big gash in the side runs hot”

Advertised Vs Actual Product2%

“Nothing like picture”

Scratch Resistance2%

“the freezer came with scratches”

Temperature Control2%

“Maintaining a correct temperature range was difficult”

Top return reasons

Size-Overall53%

Defective Material/Parts7%

Functionality-Overall6%

Advertised Vs Actual Product5%

Value For Money5%

Scratch Resistance4%

Temperature Control4%