Freezer
PassFreezer scores 67 out of 100, a Pass. Shoppers spend an estimated $13.8M a year here, search demand grew +11.2% this quarter, and an estimated 1.9% of orders come back.
- Flapen Score
- 67 / 100Top 1% of 845 Appliances niches · +22 vs the category median of 4567
- Market size
- $13.8M/yr10.6M searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 23%top-5 click share · 41 brands · 89 sellers
Flapen Score
Freezer against its category
The dotted line is the Appliances average. Past it, Freezer is stronger. Inside it, weaker.
Market
The Freezer market on Amazon at a glance
Shoppers on Amazon United States searched for Freezer 10.6M times last year and spent an estimated $13.8M. The top 5 brands take 40% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 10.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.8M a year.
- Searches, last 12 months
- 10.6M
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $13.8Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- deep freezer2.5M searches a year
02 · Price
A sale here is worth $199.90.
Listings sell for $199.90 on average, from $72.19 to $807.74. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $199.90 that is $100K to $150K a year per listing.
- Average price
- $199.90above the $15 to $100 sweet spot
- Price range
- $72.19–$807.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $100K–$150K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #26 within Refrigerators, Freezers & Ice Makers. It carries 669 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 39%
- Out of stock, average day
- 11.6%
- Average rank
- #26in Refrigerators, Freezers & Ice Makers
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 669per listing
- Listings tracked
- 105
04 · Newcomers
22 of last year's 33 launches cleared the first-year sales bar.
33 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 33
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Freezer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
89
Top-5 brand share
40%
Top 20: 87%
Top-5 click share
23%
Top 20: 51%
Open market
55%
- Brand 110%
- Brand 29%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Freezer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Freezer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deep freezer2.5M/yr
- freezer2.1M/yr
- mini freezer989K/yr
- chest freezer970K/yr
- small freezer531K/yr
- upright freezer684K/yr
- small deep freezer267K/yr
- freezers216K/yr
- stand up freezer193K/yr
- small chest freezer170K/yr
Reviews and returns
What reviews say buyers love and hate about Freezer
We read the reviews and the return reasons for every product selling here.
“one was short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Freezer questions
Answered from the same tracked data.