42
word games
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£12.42avg listing price — sweet spot $15–$100
Price range
Okay£5.61–£24.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,064.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 162K searches