55
wolf costume for kids
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-66.0% this quarter) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great117.31avg incumbent reviews — the moat a new listing must climb
Competition
Great23%top-5 click share — an open shelf
Price range
Good£4.69–£42.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£112K£112K/yr · 378K searches
Growth
Bad-66.0%90-day search growth — must beat 0% to launch