49
wind up toys
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great497.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.13–£23.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Market size
Bad£16K£16K/yr · 74K searches