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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 9Conversion 17Competition 44Returns 90Price range 82Avg price 88Brand share 0Review moat 65Quality gap 23

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great£20.34

avg listing price — sweet spot $15–$100

Price range

Great£6.61–£56.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good916.43

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£44K

£44K/yr · 159K searches

Growth

Bad-32.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand