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trivial pursuit family edition 2022
Skip itSoft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£23.63avg listing price — sweet spot $15–$100
Price range
Incredible£18.23–£29.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,699.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£65K£65K/yr · 41K searches
Growth
Bad-53.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand