35
triggle game
Skip itPrices mostly outside the sweet spot ($6.21–$13.27) — this niche doesn't clear our bar today.
Review moat
Incredible36.57avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-37.5%90-day search growth — must beat 0% to launch
Market size
Bad£21K£21K/yr · 30K searches
Price range
Bad£6.21–£13.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier