67
toys
Launch itA $2.7M/yr market growing +11.7% this quarter with returns at 0.8% — clears our launch bar.
Brand share
Incredible20%top-5 brand share — no brand owns this niche
Market size
Incredible£2.7M£2.7M/yr · 14.1M searches
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Good£2.50–£36.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.56avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,916.33avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand