54
toy till
Worth a lookShows a sweet-spot price point ($16.70 avg), but soft demand (-14.0% this quarter) keeps it on the watch list.
Avg price
Great£16.70avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.88–£29.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,227.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£153K£153K/yr · 302K searches
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand