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toot toot drivers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good502.21avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.47–£39.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.41avg listing price — sweet spot $15–$100
Market size
Good£301K£301K/yr · 552K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand