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theory test flash cards 2024 uk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Good833avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Avg price
Okay£11.50avg listing price — sweet spot $15–$100
Price range
Okay£8.75–£18.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£73K£73K/yr · 51K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock