tanning pool
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£26.80avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£9.17–£46.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good959.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good£291K£291K/yr · 822K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale