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Prices mostly outside the sweet spot ($5.72–$12.07) — this niche doesn't clear our bar today.

Market size 9Growth 16Conversion 75Competition 24Returns 92Price range 0Avg price 24Brand share 26Review moat 53Quality gap 48

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,398.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£8.50

avg listing price — sweet spot $15–$100

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

Market size

Bad£35K

£35K/yr · 58K searches

Price range

Bad£5.72–£12.07

cheapest to priciest tracked listing — scored on the share inside $15–$100