50
swing and slide set
Worth a lookShows low returns (0.5%), but weak search conversion (0.3%) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great347.31avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good£157.28avg listing price — sweet spot $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 124K searches
Price range
Bad£53.94–£518.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale