35
stretch armstrong
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good641.11avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.88avg listing price — sweet spot $15–$100
Price range
Okay£8.97–£20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£28K£28K/yr · 34K searches
Brand share
Bad100%top-5 brand share — brand-locked demand