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54

stomp rocket

Worth a look

Shows low returns (0.5%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.

Market size 27Growth 83Conversion 97Competition 25Returns 98Price range 39Avg price 50Brand share 31Review moat 42Quality gap 47

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Growth

Great+80.2%

90-day search growth — must beat 0% to launch

Avg price

Good£12.04

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,273.86

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£7.15–£19.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay£115K

£115K/yr · 65K searches

Competition

Bad70%

top-5 click share — a locked-up shelf