42
stink bomb
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great458.7avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.64–£23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.09avg listing price — sweet spot $15–$100
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£57K£57K/yr · 142K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Signals Quality Gap