42
sticky hands
Skip itPrices mostly outside the sweet spot ($3.23–$7.14) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible73.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£4.46avg listing price — sweet spot $15–$100
Market size
Bad£15K£15K/yr · 41K searches
Price range
Bad£3.23–£7.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier