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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 26Conversion 62Competition 10Returns 83Price range 95Avg price 91Brand share 7Review moat 90Quality gap 86

Price range

Incredible£17.25–£29.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£21.47

avg listing price — sweet spot $15–$100

Review moat

Great193.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Market size

Bad£77K

£77K/yr · 66K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand