33
sofa slide
Skip itSoft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible50.42avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£33.41avg listing price — sweet spot $15–$100
Price range
Incredible£27.39–£46.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 54K searches
Growth
Bad-50.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier