53
skip ball
Worth a lookShows low returns (1.2%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good592.7avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.6%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.24avg listing price — sweet spot $15–$100
Price range
Bad£5.95–£16.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£49K£49K/yr · 93K searches
Signals Low Review Barrier