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sea animals
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+53.4%90-day search growth — must beat 0% to launch
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,137avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 169K searches
Price range
Bad£4.67–£16.09cheapest to priciest tracked listing — scored on the share inside $15–$100