53
rolife
Worth a lookShows low returns (0.9%), but soft demand (-28.3% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£26.00avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Review moat
Great353.46avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.10–£47.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£187K£187K/yr · 637K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.3%90-day search growth — must beat 0% to launch