60
rocket toy
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great£17.93avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£7.15–£40.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good621.67avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£137K£137K/yr · 172K searches
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand