49
ride on digger
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Review moat
Great137.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great£53.59avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Price range
Okay£16.83–£186.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 44K searches
Signals High Price