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remote control dinosaurs
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great£19.93avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£7.52–£38.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,076.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 111K searches
Signals No Dominant Brand