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rattle socks
Skip itPrices mostly outside the sweet spot ($4.88–$10.24) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,094.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Market size
Bad£29K£29K/yr · 55K searches
Price range
Bad£4.88–£10.24cheapest to priciest tracked listing — scored on the share inside $15–$100