45
puzzles for 3 year olds
Skip itSoft demand (-23.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£271K£271K/yr · 614K searches
Review moat
Okay2,720.7avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.15–£20.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.35avg listing price — sweet spot $15–$100
Growth
Bad-23.5%90-day search growth — must beat 0% to launch