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purple feather boa
Skip itPrices mostly outside the sweet spot ($5.93–$9.07) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Great+60.7%90-day search growth — must beat 0% to launch
Review moat
Great495.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£5K£5K/yr · 11K searches
Price range
Bad£5.93–£9.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap