44
pop tubes
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good519.24avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.31–£18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.00avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 65K searches