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poker table
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great161.68avg incumbent reviews — the moat a new listing must climb
Avg price
Great£78.97avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay£9.86–£217.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 110K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale