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56

pogo stick

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 63Conversion 39Competition 38Returns 96Price range 80Avg price 89Brand share 31Review moat 68Quality gap 77

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£20.50

avg listing price — sweet spot $15–$100

Price range

Great£8.27–£45.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good781.3

avg incumbent reviews — the moat a new listing must climb

Growth

Good+40.1%

90-day search growth — must beat 0% to launch

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£166K

£166K/yr · 257K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand