50
pavement chalk
Worth a lookShows low returns (0.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Growth
Good+57.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,810.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay£152K£152K/yr · 116K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.07–£20.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.08avg listing price — sweet spot $15–$100