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my mini baby
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good918.25avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.31avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£156K£156K/yr · 503K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£7.54–£16.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand