51
model kits for adults to build
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-32.0% this quarter) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£29.06avg listing price — sweet spot $15–$100
Review moat
Good825.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay£167K£167K/yr · 647K searches
Price range
Bad£5.54–£479.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.0%90-day search growth — must beat 0% to launch