46
minion goggles
Skip itSoft demand (-53.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great153.46avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.82avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 98K searches
Growth
Bad-53.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.65–£12.96cheapest to priciest tracked listing — scored on the share inside $15–$100