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mini dolls
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great349.67avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.00–£32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.43avg listing price — sweet spot $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 197K searches