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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 4Growth 16Conversion 42Competition 10Returns 93Price range 76Avg price 83Brand share 0Review moat 73Quality gap 57

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£18.28

avg listing price — sweet spot $15–$100

Price range

Great£8.17–£37.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good575.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad£18K

£18K/yr · 29K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand