40
middle finger in a box
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible72.36avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£6.35avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 79K searches
Growth
Bad-57.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.65–£11.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier