47
magnetic letters
Skip itSoft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,224.32avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.37–£21.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.68avg listing price — sweet spot $15–$100
Market size
Bad£90K£90K/yr · 201K searches
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier