56
lorry toy
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Good£14.38avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,156.05avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.64–£29.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 95K searches
Signals No Dominant Brand