43
little live pets guinea pig
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.17avg listing price — sweet spot $15–$100
Price range
Good£7.13–£36.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,387.56avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 49K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock