38
letter game
Skip itPrices mostly outside the sweet spot ($7.74–$14.70) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good804.38avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.05avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£33K£33K/yr · 25K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-42.0%90-day search growth — must beat 0% to launch
Price range
Bad£7.74–£14.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap