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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 12Conversion 27Competition 11Returns 89Price range 59Avg price 82Brand share 0Review moat 64Quality gap 37

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great£79.49

avg listing price — sweet spot $15–$100

Review moat

Good949.25

avg incumbent reviews — the moat a new listing must climb

Price range

Good£17.02–£157.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay£101K

£101K/yr · 59K searches

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand